2×
D2C e-commerce
Rebuilt paid around the products that carried margin, then built an SEO and product-data engine that grew organic to ~60% of revenue — doubling the business while cutting ad spend.
Independent consultant & operator
Growth, automation & operations for growing brands.
I plug into growing brands as an extension of your team and run the work that moves revenue — paid and organic acquisition, AI automation, and the operations underneath.
25×
organic traffic · lead gen
2×
revenue · D2C e-commerce
−67%
CAC · D2C e-commerce
$15M+
revenue · paid media
What I do — three pillars
Growth
Paid and organic, run as one engine.
I manage paid search and social to revenue, and build SEO and content systems that compound into traffic you stop paying for. The aim: more revenue per dollar now, and less dependence on paid over time.
Grew organic to ~60% of revenue at near-zero media cost for one brand; 25× organic traffic in five months for another.
- Google Ads
- Meta Ads
- Paid search & paid social
- SEO & content strategy
- Landing pages & CRO
- Demand & lead generation
- Full-funnel D2C acquisition
Automation
AI systems that run the work.
I build a custom AI operating system into each engagement — agents and workflows that handle research, content, and operations continuously, so the account compounds instead of stalling. Real, running software — not slideware.
An always-on agent that monitors competitors and feeds a weekly content pipeline; a live AI tool that turns visitors into qualified leads; the AI ops systems behind a doubling e-commerce business.
- Agentic systems & AI ops
- Autonomous content & competitor-research agents
- AI content & creative production
- AI + SEO workflows
- Marketing automation (email / CRM)
- Custom internal tools
Ops
The economics under the growth.
Growth that doesn’t protect margin is just spending. I fix the tracking, pricing, and operations beneath the funnel so more of the top line survives — accurate attribution, repriced catalogs, recovered margin, and pages that convert.
Rebuilt broken conversion tracking and pricing, cut CAC by two-thirds, and recovered quantified margin leaks.
- Analytics & attribution
- Pricing & margin
- E-commerce operations
- Conversion rate optimization
- Reporting
Capabilities: Google Ads, Meta Ads, Paid Search, Paid Social, SEO, AI Content Workflows, Creative Production, Marketing Automation, E-commerce Ops, CRO, Analytics.
Proven results
25×
Lead gen
Generated consumer demand for a brand that sells through B2B channels — taking organic from page two to the top of page one, and rebuilding a broken ad account to a ~$25 cost per lead.
$15M+
Paid media
Across a paid-media and affiliate career, managed $10M+ in ad spend across paid social and search — generating $15M+ in tracked revenue.
Approach
Iterate violently, test endlessly.
No precious bets, no quarter-long waits for a verdict. I ship fast, measure honestly, kill what isn’t working, and double down on what is.
Most consultants hand you a strategy. I build the systems that run it — and they keep running after I’m gone.
automation · ops · growth
Let's talk.
Tell me about your business and where you want it to go — your numbers, your goals, your site. If it’s a fit, I’ll come back with how I’d approach it.