Independent consultant & operator

Growth, automation & operations for growing brands.

I plug into growing brands as an extension of your team and run the work that moves revenue — paid acquisition, AI automation, and the operations underneath.

Let's talk →

[ taking 2–3 new clients ]

25×

organic traffic · lead gen

2×

revenue · D2C e-commerce

−67%

CAC · D2C e-commerce

$15M+

revenue · paid media

What I do — three pillars

Growth

Paid and organic, run as one engine.

I manage paid search and social to revenue, and build SEO and content systems that compound into traffic you stop paying for. The aim: more revenue per dollar now, and less dependence on paid over time.

Grew organic to ~60% of revenue at near-zero media cost for one brand; 25× organic traffic in five months for another.

Google Ads
Meta Ads
Paid search & paid social
SEO & content strategy
Landing pages & CRO
Demand & lead generation
Full-funnel D2C acquisition

Automation

AI systems that run the work.

I build a custom AI operating system into each engagement — agents and workflows that handle research, content, and operations continuously, so the account compounds instead of stalling. Real, running software — not slideware.

An always-on agent that monitors competitors and feeds a weekly content pipeline; a live AI tool that turns visitors into qualified leads; the AI ops systems behind a doubling e-commerce business.

Agentic systems & AI ops
Autonomous content & competitor-research agents
AI content & creative production
AI + SEO workflows
Marketing automation (email / CRM)
Custom internal tools

Ops

The economics under the growth.

Growth that doesn’t protect margin is just spending. I fix the tracking, pricing, and operations beneath the funnel so more of the top line survives — accurate attribution, repriced catalogs, recovered margin, and pages that convert.

Rebuilt broken conversion tracking and pricing, cut CAC by two-thirds, and recovered quantified margin leaks.

Analytics & attribution
Pricing & margin
E-commerce operations
Conversion rate optimization
Reporting

Proven results

2×

D2C e-commerce

Rebuilt paid around the products that carried margin, then built an SEO and product-data engine that grew organic to ~60% of revenue — doubling the business while cutting ad spend.

25×

Lead gen

Generated homeowner demand for a brand that sells through a dealer network — taking organic from page two to the top of page one, and rebuilding a broken ad account to a ~$25 cost per lead.

$15M+

Paid media

Across a paid-media and affiliate career, managed $10M+ in ad spend across paid social and search — generating $15M+ in tracked revenue.

Approach

Iterate violently, test endlessly.

No precious bets, no quarter-long waits for a verdict. I ship fast, measure honestly, kill what isn’t working, and double down on what is — every week.

Most consultants hand you a strategy. I build the systems that run it — and they keep running after I’m gone.

automation · ops · growth

Let's talk.

Tell me about your business and where you want it to go — your numbers, your goals, your site. If it’s a fit, I’ll come back with how I’d approach it.